In a surprising move, Elon Musk has apparently rebranded Twitter as X Corp. According to legal documents filed by Twitter in a California court, the social media platform "no longer exists" and has merged with the newly created shell firm. The change was only discovered in documents related to a lawsuit filed against the company by right-wing provocateur Laura Loomer last year.
Musk has confirmed the news by tweeting an X, which has led to speculation that this move is part of his plan to create a super app called X. Musk has been vocal about his desire to transform Twitter from a social media platform into an app for everything from booking tickets to making mobile payments.
Elon Musk's Obsession with the Letter X
While it's unclear what X Corp might entail, Musk's obsession with the letter X is well known. It figures in the name of his company Space X, and X.com was the online bank he co-founded in 1999, later rebranded as PayPal. He also owns the X.com domain and has set up several Delaware-based companies with variations on the name X Holding.
Musk's purchase of Twitter and its user base has been described as an "accelerant" for the creation of X, but it will probably be difficult for him to achieve his goal of a super app, especially given the lukewarm reaction to his initial Twitter Blue subscription service. Nonetheless, Musk is not one to let a lack of public support stop him before.
Legacy Blue Checks Set to Expire: Elon Musk's Latest Move on Twitter
In addition to the rebranding, Musk has also announced that legacy blue checks—identity verification badges for users not subscribed to Twitter Blue—will be removed on April 20. The badges were originally meant to be taken down on April 1, but instead, Twitter added a note to profiles with legacy blue checks on that date, saying it was unclear if the user was verified because they were subscribed to Twitter Blue or were a notable account. Now those users will lose their blue checks altogether. The date that Musk picked is likely deliberate as he loves to reference the number 420, which is often associated with smoking weed.
Elon Musk's Plan for an 'Everything App': The Birth of X Corp
The rebranding of Twitter as X Corp is part of Musk's larger plan to create an "Everything App" that will revolutionize how people use technology. While some may view this move as yet another example of Musk's obsession with the letter X, it's clear that he sees it as an essential part of his vision for the future. Whether he can turn this vision into reality remains to be seen, but given Musk's track record, it would be unwise to bet against him.
In conclusion, the rebranding of Twitter as X Corp is a significant move by Musk, one that could have far-reaching implications for the future of technology. While it's too early to tell exactly what X Corp will entail, it's clear that Musk sees it as a key component of his larger plan to create an everything app. Whether this app will live up to Musk's ambitious vision remains to be seen, but one thing is certain: Musk is not one to shy away from bold ideas, and he will undoubtedly continue to push the boundaries of what is possible in the years to come.
By
Gbola Isama MS.
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